Dark Branding: Self-study

 
A virtual REINVENTION COURSE

Create your very own premium Dark Brand® in weeks. Learn how to create uncontested market space and make your competition irrelevant… all through leveraging the most-hidden aspects of yourself.

This is the Dark Branding® school everyone needs. The one I would want to go through. The one I have spent almost two decades curating, testing and exploring.

I coined the term ‘Dark Branding’ in 2016.

I’ve worked with dozens of people since, crafting their stellar Dark Brands.

Now, I’m sharing all my secret knowledge with you. This is my 1-1 work packaged up into a self-study program. The ideas, techniques and solid action that will radically transform your identity and your brand (and your business) from the inside out.

– Amanda Cromer, founder & CEO Dark Luxury

All DARK LUXURY® self-study programs are virtual learning experiences.

DARK BRANDING is a fully virtual, self-paced transformation course that comes to you as 12 modules (PDF format). The modules build on each other and deliver succinct, targeted homework – a mix of tangible challenges and intangible exploration, designed to give you a thorough vision of your brand AND the ability to articulate and activate it.

The course content and format will take you through these steps…

  1. Awareness

  2. Activation

  3. Action

  4. Accountability

The course is intentionally designed to make over your current brand as a sophisticated, meaningful DARK BRAND… or to build one entirely from scratch.

“After just a SINGLE conversation with Amanda, I was able to receive permission to embrace my own Dark Luxury.” – L.A, entrepreneur

The CORE modules


MODULE 1: DISCOVER… YOUR DARK MUSE

Dark identity, image, viewpoints, values

MODULE 2: DISCOVER… YOUR DARK CONCEPT

Dark vision, venture, territory, audience

MODEUL 3: DISCOVER… YOUR DARK CONTENT

Dark story, perspective & point of difference

MODULE 4: CREATE… YOUR DARK SUBSTANCE

Dark map, perspective & boundaries

MODULE 5: CREATE… YOUR DARK STYLE

Dark presence, language & visual vocabulary

MODULE 6: CREATE… YOUR DARK VISIBILITY

Dark promotion, marketing & showcasing!

“So much revelation, at lightening speed. Very grateful for the opportunity!” – L.A., entrepreneur


THE BONUS RESOURCES

  • DARK BRANDING: A COURSE OVERVIEW

  • YOUR DARK VALUE

  • YOUR DARK AUDIENCE

  • YOUR DARK CONCEPT (EXTRA)

  • YOUR DARK DOORWAY

  • YOUR DARK OFFER

  • WHAT’S YOUR DARK STYLE ID?

“Amanda is cool, sophisticated, incredibly insightful… and dangerous!” – Dr Pippa Dickson, Director Asialink

ENROLMENT

DARK BRANDING is available year round. Purchase via the button below.

THE NEXT LEVEL…

Ready for take your new Dark Brand to the next level? Amplify your results by joining DARK BRANDING: LIVE 2023 – a 3-month group experience that takes participants through the modules of Dark Branding, personally taught and guided by Amanda Cromer – the creator and master of Dark Branding. Doors will open for the 2023 cohort in May – get the details and join the waitlist here.

“Amanda is brilliant and this is such a deal. I’ve paid many times this to work with her and it was well worth it.” – Anna T, executive/CEO coach

PURCHASE