What is Dark Branding?

What IS Dark Branding and why is it so compelling?

Dark Branding is DIFFERENCE.

A Dark Brand is a brand founded in DIFFERENCE (not "authenticity").

Dark Branding is both a philosophy and a process for finding the most-hidden element/paradox inside an individual and using that as the foundation for a truly cutting-edge brand that looks and feels like art. Dark Branding is my original (trademarked and proprietary) creation, and no-one else in the world is doing this work.

Dark Branding is the 'usable' arm of my specific aesthetic and philosophy – Darkism, Darkology...

By usable, I mean you can apply it. It takes the intangible and makes it tangible for you and for the rest of the world, in order to effect the response you require (attention, authority, legacy, love etc).

My Dark Aesthetic – Elegant, edgy, fine detail and texture, high art, untold storytelling and history, sophisticated colour palettes, complicated concepts, filled with tension and juxtaposed imagery and ideas (juxtaposition – SO important), unsettling, lyrically beautiful, enigmatic restrained

My Dark Philosophy – That what is hidden is most true, and what is most true is most beautiful.

Through Dark Branding, I help entrepreneurs and creatives create prestige, profound brands and identities, based on their hidden paradoxes.

Branding is who you are and the way you move through the world made tangible to others.

So, whether you like it or not, you have a brand.

A Dark Brand is compelling because it is based on an individual’s distinct DIFFERENCE. There is nothing else like it on earth, because there is nothing else like it on earth.

You will know whether or not you have a Dark Brand… or its polar opposite – a Barbie brand. You won’t need me to tell you if you have a Barbie brand – because you will be feeling it; feeling increasingly more uncomfortable as you attempt to operate within its empty confines.

And this is an important point – it is not just how a Dark Brand LOOKS that matters (which it does, A LOT), but how it FEELS.

Revolutionary.

So, how do you find your difference – and with it your Dark Brand?

You look, straight on, at what part of yourself you are spending all your energy denying, hiding and repressing. That deep dark part of you is where all your unleashed power lies.

This is the realm of your Dark Difference. What I call Dark Branding. I'm a ruthless, compassionate seeker of absolute difference. Because absolute difference is absolute power.

THIS. IS. WHY. ALL. I. CARE. ABOUT. NOW. IS. DIFFERENCE

(Done elegantly, done beautifully, done exquisitely.)

So, if you would like a taste of what your Dark Brand FEELS like, what it would feel like to live and operate from your own Dark Brand – personally and professionally – watch the way I walk through the world.

This is how DIFFERENCE looks – and feels.